The founder of M Stand, Kimi Ge, is an aesthetics enthusiast and coffee lover who likes traveling around the world to feel different culture. Diverse coffee culture was appealing to Kimi to create a space where the youth may like to stop for a cup of boutique coffee in an aesthetic relaxing atmosphere. In 2017, the first M Stand walked into the life of Shanghai on West Jianguo Rd and was well-liked for its space design and specialty coffee.