The All-Star Skating Club is the skating sports brand created by Li Ning's strategy of focusing on ice and snow. Since its establishment in 2008, the company has always focused on the operation of indoor skating venues. It is centered on first- and second-tier cities, and is deeply cultivating and persisting in quality, and continues to expand its unique advantages. At present, the All-Star Skating Club has opened 16 ice rinks in many cities across the country and has become the leading brand of Chinese skating chain. The All-Star Skating Club is committed to the popularization of ice and snow sports in China. Based on the ice sports program and innovative sports consumption and its interest training, the All-Star Skating Club is a business model that combines event holding and training consumption. Therefore, we will accelerate the development of related sports such as the ice sports service industry, promote the vigorous rise of the people's ice and snow sports and national fitness, and enhance the development of China's ice and snow sports industry.