In 2011, the group launched the first children's wear brand jnby by JNBY, which was kindly called a small “jnby”. With the slogan of “free imagination”, the brand creates a series of unique and imaginative costumes for middle-class families of 28-40 years old. With the expression of contemporary art, it emphasizes the interactive experience and aims to “freedom and imagination”. "Happy, true" is the core of design, so that every family can fully experience the joy of life. At the same time, encourage parents to grow up with their children and arouse the parents' innocence, find more free, purer and happier communication and thinking spaces, show the true nature of children, and let every parent truly understand the children. Unique talent, more full of experience of the beauty of life.